ISO 9001

The importance of cleanliness in retail

The importance of cleanliness in retail

Research has shown that cleanliness and presentation in a retail environment has a direct influence on a shopper’s decision to make a purchase. According to a survey conducted by ISSA – The Worldwide Cleaning Industry Association, 95 percent of shoppers reported that unclean restrooms and unpleasant odours would influence their shopping decisions along with dirty floors, spills or stains, dirty shopping carts and other factors.

This research suggests that cleanliness can play an important role in the success of a retail store. This is particularly true if you are in the food and beverage or grocery business.

First impressions count

Do not underestimate the power of first impressions. First impressions begin from the moment the customer makes the decision to enter your store. Is the car park clean, tidy and well lit? Are the entrance doors clean and free of finger prints?

Do not overlook:

  • Floors
  • Windows and doors
  • Fitting rooms
  • Shelving units
  • Restrooms
  • Counter/cash register area
  • Air quality

By creating a positive experience from the moment the customer walks through your door you will generate a base of loyal and repeat customers.

With cleanliness being such an important element in the overall success of your retail business, it may be appropriate to outsource your cleaning requirements to a professional commercial cleaner. A professional retail cleaning service will ensure that the job is done correctly and at the highest standard.

At Think Solutions we understand the value of repeat and loyal customers and our focus is on how we can support your business activity and add value.

Talk to us about what your business needs and let us find a solution.